The View from Zero Gravity

Birthday Greetings

I've never been one to deny my age or waffle about it, while maintaining the details of actual date and time as a security precaution online. But I do love that LinkedIn makes it easy for the nearly 1000 people in my network there to send greetings on the date. My...

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The Distraction of Branding – Part 2

This is my response to a posting by a colleague in a forum - the question was: Branding, THEN Website? Or the other way 'round? I think we mis-advise people to spend too much energy on putting this cart before the horse - we need to know our niche and the people who...

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