Arts Marketing: Military Campaign or Hero’s Quest?


I recently re-read John McLachlan’s post on the quest for authentic arts marketing, and the comments it drew from other readers, and got me thinking. As I began to write my own comment, it got longer and longer and I realized I was actually writing a post for my own blog (D*mn you, John! making me blog on my own blog!!)  John ended his post with these questions: Care to join me on the quest? What does arts marketing mean to you? and here’s my response:

Ah, the old conceptual/interpretive problem rears its head again. Words like marketing become associated with the most negative imagining of one’s experience, and then – bad logic being support for avoidance – to do the thing the word represents must inevitably force the purest of artistic intent to descend into evil. To state the worst case, of course.

Must the process of finding buyers for your work be a process of shoving beauty through a pipe to spit out at a market (John asks)? I think this is a mild image compared to what is evoked by the language of marketing used by advertising firms. It has been so aggressive (targets and launches and campaigns and so forth) that many of us associate the process of marketing with having to be that aggressive. That ‘mass’ stuff, the kind of marketing campaign that is like an air strike on consumers, creating a demand by force. And therein lies much of the problem.

Does the marketing process resemble the conquering thrust of a military campaign, or can it be a hero’s quest? Continue reading

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The True Power of the Performing Arts


Ben Cameron offers us challenges and encourages hope.

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The Power of Vulnerability


Brene Brown shares her transformative experience:

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Music conducting child, or child conducting music? Who cares?

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A thoughtful response…


As many of us struggle with the senselessness and grief of so many tragic events, some inflicted by nature and others by human nature, it is helpful to hear from some of the people we respect as they process their own reactions. Arlene Goldbard (whom you may recall from her presentation at the Arts Summit 2010) is one of these people, and she has blogged about the impact of the Tuscon shootings and the responses from those who have used their public platforms “…to take America’s frail democracy from ailing to intensive care in the service of their own careers.” And taken the discussion out into the broader social and historical context without losing connection to the feelings.

I think I will be returning to this entry “Baseless Hatred, Baseless Love” many times over. To reassure me, to glean new meaning, to touch base. I encourage you to do the same.

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11 Words for 2011


Thanks, Box of Crayons! Couldn’t have said it better myself…

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Is Poop Art? Is it Craft? Is it Eco-friendly?


I just discovered that my answer to the above question on LinkedIn (Posted by Wendy Rosen of the American Made Alliance ‘way back in April 2009) was selected as the “Best Answer”. I’ll take kudos wherever I can get them.  Seems like a good start to 2011!?

Best Answers in: Social Enterpreneurship (1) This was selected as Best Answer

Despite the obvious groaner this will bring, my answer has to be: “It depends.”
As with all forms of media used in art practice, one must decide whether the material itself is art, (as your question suggests) or is it the process of art-making which transforms it and has meaning to the artist that makes it art? Or is it the decision of a curator, by choosing to place the material into deliberate public or private exhibition?

Of course, there is ‘found art’ and ‘public art’ and ‘naive art’, which can bypass this question. Perhaps one might stumble across an instance of poop and wonder: “Has this display of manipulated material been placed here for me to respond to as an unexpected aesthetic experience, or did I merely step in something I now have to scrape from my shoe?”

And then there is the question of source. The material is an end product of digestion – at what point does the artist take control? Will the artist choose from an existing supply, or control the production from start to finish, choosing the vessel of digestion and the raw material to submit to the process?

Or does the mere fact of producing such a work entitle the producer to claim status as an artist? Anyone who has been through successful potty-training with their kids will likely understand this point.

As will artists, who recognize the irony that excessive praise for their creative output is often accompanied by a flushing sound in their household income.

posted April 11, 2009

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Aurora Borealis


For meditating with your eyes open:

Aurora Borealis timelapse HD – Tromsø 2010 from Tor Even Mathisen on Vimeo.

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Royalties and Resale Rights: Who benefits from artwork sales?


This is a thought-provoking message from CAR/FAC (Canadian Artists’ Representation/Le Front des artistes canadiens) that highlights one of the reasons that many visual artists, no matter how valuable their works may become, continue to live at poverty levels in Canada.CAR/FAC logo

Ask yourself, what would YOUR life be like if your original, creative work, that you gave to a cause for the ‘exposure’, that you sold for less than the cost of time and materials to feed your family, to buy supplies, to trade for dental work – was then resold and resold at increasing amounts to the benefit of those who took advantage of your need, with no further benefit to you? For the exposure? People DIE of exposure.

Canadian visual artists miss out on $18,437 in Resale Right payments

A Sotheby’s auction held on November 23rd at the Royal Ontario Museum in Toronto resulted in $4,944,000 in sales of Canadian art. Among those sales, artworks by thirteen living Canadian artists were sold for a total value of $368,750. Many people profited from these sales – everyone except the artists, who did not receive a dime. This will no longer be the case if Canada adopts CARFAC-RAAV’s recommendations regarding the Artist Resale Right.

The Artist Resale Right (ARR) would give artists 5% from subsequent sales of their work through auction houses such as Sotheby’s. If Canada already had an ARR in law, $18,437 in royalties would have been paid back to living Canadian artists in this auction, in addition to the royalties that would have been collected by artists’ estates. The artists whose works were included among the sales are Rita Letendre, Claude Tousignant, Sorel Etrog, Dennis Burton, Marcel Barbeau, Alex Coleville, Ron Martin, Gordon Smith, Tony Scherman, Takao Tanabe, Joe Fafard, John Little and Molly Lamb Boback. At a rate of 5%, royalties would have ranged from $240 to $3287. Rita Letendre’s painting ‘Le Cri’, for example, sold for $30,000 and would have received a royalty of $1500.

The ARR was first introduced in France in 1920, and today, 59 countries world-wide have legislated this right, including the entire European Union. In these countries, artists receive a small percentage on sales of their work in the secondary market. The full value of an artwork often isn’t realized on the initial sale, and many artworks are donated the first time around. It is common for visual art to appreciate in value over time, as the reputation of the artist grows, and the ARR allows the artist to benefit from that increased value.

‘This royalty is based on the ongoing market value of an artist’s work and won’t cost tax payers a cent,’ said April Britski, National Director of CARFAC. ‘Auction houses like Sotheby’s regularly charge premiums of 15 – 20% to buyers. A 5% royalty is modest by comparison.’

CARFAC, the national association of visual artists in Canada and their Quebec partner RAAV are working with the federal government to have the Artist Resale Right included in changes to the Copyright Act through Bill C-32. We are confident that the change will not only bring new royalties to artists, but that it will also not adversely harm the Canadian art market, and small businesses specifically. An independent study in the UK found that 87% of the art market declared they remained unaffected financially by the ARR since it was implemented in 2006. In a study conducted by the Department of Canadian Heritage in 1999, it was revealed that nearly 97% of secondary sales take place in major auction houses such as Sotheby’s and Christies, which are already experienced in dealing with the ARR in other countries.

‘The Canadian art market steadily grows in value, and currently it is the collectors and art market professionals that solely profit from its increased worth. The artist is cut out of this system,’ Britski said. ‘The majority of small local art galleries sell new work and the ARR would either not apply to them at all, or would only apply on a limited number of transactions.’

Learn how you can help!

Same day update: ironic to see this article in Toronto Life tweeted by Kris Krug (great BC photographer) “Ten artists first-time buyers should invest in now

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Why we need creative people


Even in the face of yet another blow, a sense of humour and quality production values (and respect for copyright, of course) prevail in British Columbia’s cultural community …

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